5 Reasons why you need a Floral Installation in your store

From a small shop in the corner to a big store in a mall, flowers can be the best way to draw attention to your venue and they can add a very special natural touch to your marketing style. In this article, we are going to tell you why wall flowers, hanging flowers and floral installations in every shape and color, can really make a difference in your business.

1 - Floral installations are show-stoppers

‍We all know that customers' attention is what we value the most. They come into our store or stare at our window shop not only because they love our products, but also because they feel good about what they are seeing and the brand experience we are offering. In order to upgrade this experience, it is necessary to add something different to the everyday look. Here is where the flowers step in, literally, into the room. 

Natural, preserved, or silk flowers bring color to the shop´s routine and can really make a difference in a shopper´s decision of coming into your store. Backdrops, flower walls, or hanging arrangements can be the best options to draw attention to the store decoration and look and feel of it. Suspended floral arrangements can also highlight your shop’s architectural style and focus attention on the size of the room. To sum up, flowers can steal everyone´s sight and that’s why we love them so much. 

2 - Floral installations are a perfect photo opportunity

There is no marketing strategy without having in mind Social Media. Instagram´s audience and other social apps are growing every day, and in order to appear in our friends and competition feeds we need to play smart and find the best way to create awareness and attention.

Flower installation like backdrops or flower walls full of color can be the perfect spot for our customers to take a selfie and for us to place our brand or product in their user’s content. Who wouldn’t want to pose in front or besides beautiful flowers, specially chosen for your brand?

‍3 - Flower arrangements: You can bring nature inside your shop

‍City life can tire us easily and can bring a special need to get us closer to nature as we can. To be in touch with the color green and with the sense of flowers and all its power. Adding flower installations to your store can be a really nice way of giving a fresh look to it and providing your customers a wild and fresh experience that can lighten up their day, especially if your business offers cruelty-free, vegan, vegetarian, or natural products.
Flowers can be a natural break from our everyday sights and that feeling is priceless.

4 -That sense of well-being

‍You can never underestimate the sense of a flower. all of us who are part of Flowerfairy family can personally assure that the smell of flowers can make us happier, and really, they can. It is confirmed to science that flowers can improve emotional health and reduce stress levels and anxiety. The immediate impact of happiness that flowers can bring can help our customers to relate this great feeling of satisfaction directly to our brand.
Positive effects on clients can make positive effects in business.

‍5 - Flower arrangements: an extra something

‍Finally but not least, floral installation can bring an “extra something” that our look and feel needs and every excuse is valid; from holidays celebration such as Christmas, New Year's Eve, Valentine`s Day, and even Día de los Muertos.You can also use flower decoration to a product launching or just welcome any season of the year.
If you want to improve the esthetic of your brand, be different from your competitors, stand out from the rest and be the perfect spot to shop, contact us!