Floral installations that give a unique touch to your brand

Have you ever been to a gallery or a restaurant that has impressive floral installations? Let us tell you this, it's an excellent way to differentiate your brand from the rest while offering a unique experience to ýour customers. They will forever identify your brand with the sweet scent of flowers and the story that goes behind each flower arrangement in your store. 

In doing so, you will achieve an excellent experience that involves all the senses. Not only will your customers think of your brand every time they come upon flowers again, but they will also feel revitalized when leaving your store. So the bottom line is : using floral installations within your company is a wonderful and original marketing strategy 😏.

The My Flower Fairy family has been preparing floral installations for years and we love doing it. We find that companies who choose to work with us feel inspired by the beauty flowers portray and their ability to bring dull spaces to life—plus, it makes them stand out among the other brands. We face a challenge every time we meet a new client because each brand is unique, but we wouldn't have it any other way… Our artists live for the challenge!

If you want to impress your guests or clients with floral installations that give a unique touch to your brand, here is how to do it: 

‍How can you plan a floral installation?

‍As with floral concepts, the planning process of floral installations revolves around thinking about what you want to gain and what message you want to give the clients or stakeholders that attend your space.

So, to start with the floral installation for your company, sales location or gallery, first think about what message you want to convey with the installation. Then, as if you were to do a wedding brief, you must keep in mind certain elements like: budget, location, and the purpose of the installation.

Take into account the space where the floral installation will be carried out, as well as the specific elements to highlight, such as: logo, brand colors, type of flowers, a special brand occasion or the general theme.

Our team of floral artists must keep in mind other requirements such as the shape or scale of the installation in order to create a unique piece in harmony with the required space and proportions.

‍Why should you consider installations for your event branding?

If you are thinking of doing an onsite branding event, installations can help capture the essence of your brand and give it a unique twist.

‍Examples of installations for event branding

• The event's hashtag highlighted with flowers

‍If you prepare a congress or a seminar where there will be a stage, you and the floral artists can plan the installation so that it includes the hashtag of the day. This encourages clients to tag your social media to share what is happening in real time. 

‍• Floral wall installations for branding

What if we could turn the selfie of the day into a floral work of art? How about a wall full of flowers with your brand on it? A one-of-a-kind branding style to remind you that your customers were there and that they were able to achieve a picture perfect moment!