Why bring flowers into your business event

Business events can be the opposite of boring and forgettable. With custom floral installations you can bring to life your corporative venue and separate your event from other brands.

Product launches, press events, corporative parties may also need the power of flowers to give your guests a nice moment to remember and to promote your corporate hospitality with valuable gestures towards the attendants.

Bringing floral installations to your event can highlight your brand mission and the best qualities of your enterprise. You cannot underestimate the power of beauty in everyone's mind and the wow factor that floral arrangements add to a place. 

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Make everyone focus on what's important 

Place floral installations to highlight focal points is a perfect strategy for a product launching or simply to spotlight your brand's name. A floral installation with logos, brand colors, or brand aesthetic can be an intelligent move to focus your guest’s view and to create a sense of immersion in your brand’s universe. You can also add non-floral elements to the installation to help this concept.

Floral installations may also promote users generated content and photo opportunities, very essential nowadays marketing tools to create awareness of your brand in social media. Everything that happens there will make your event exist in your audience’s minds, even if you are hosting a private business event. 

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Placing flowers in your venue: size and style matters

Your corporate event can be completed with the addition of flowers in different spots and places. But to strategically plan which floral installation is the best for your venue, you might need first to know how big the size of the physical space and room is. 

Business galas, grand openings take place in big venues, so if that is your case, you may need a big number of flowers to make the decoration stands out and make the environment full of flower energy. You must make sure, depending of the venue's size that every spot is covered with the right arrangement.

You might be considering how many tables and sitting spots exist in your event's room so you can choose wisely which is the perfect style and color for; dining tables, cocktail tables, escort tables, buffet or drink tables, or presentation tables. You can use flower arrangements to difference the table's importance or hierarchy.

If you are hosting a press event, a product launch or a charity or fundraising party, your venue might require a stage, so there is a great opportunity in this scenography, having in mind; the stairs, the front part of the stage, the backdrop and the podium where the host's speech is going to take place. 

In Flower Fairy we work every day to help our clients in making the right decisions and make a room look the best.

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Choosing the right floral installation for your business event

If you want to transform your venue to amaze your event guests, we'll guide you on the best floral installation for your corporate event.

Flower Walls and Backdrops:

‍These installations can bring all the viewer's focus to your brand’s name, logo, or simply a podium where the event's speaker might want to thank the audience for coming to the event. These walls are magic ways to highlight spots and bring life to any event. Also can be a great opportunity to photograph product displays. 

Hanging Flowers:

‍This floral installation can bring a mesmerizing atmosphere to the room and make every person in the room feel amazed by the size and placing of these flowers. You can play with different color or sizes, or you can pick monochrome arrangements too. There is a big universe of flowers to choose from. 

Floral Arches:

‍Whether is square, rectangular, hexagonal, circular, you can make your venue's entrance a special one with this floral installation. A corporate event can be a great moment to thank your clients for a year of achievements and excellent work by giving them a warm welcome. 

And more! 

If you want to create the perfect corporate or business event and really be distinct from your brand competition, contact us! We'll be excited to help you with this wonderful challenge.