Under $5,000 — one strong object
- Logo-cut flower wall as the only backdrop in the room. 8ft × 8ft, brand palette, from $2,500.
- Floral gifting bar: guests choose three stems, staff wraps in branded paper. Around $3,200 for 200 guests including an attendant.
- Scent moment — one bloom variety chosen for smell, massed at the entry so the brand has an olfactory signature.
- Floral vending or claw machine dressed in blooms, rented for a day.
- Product plinths sunk into a floral field so the item photographs floating in flowers.
- A single oversized bloom sculpture, 7–9ft tall, as the room's landmark.
$5,000–$15,000 — a designed room
- Ceiling takeover above the bar so every overhead phone shot is branded, from $7,500.
- Floral tunnel entry, 12–20ft long, that forces a slow walk and a photo, $9,000–$14,000.
- Color-blocked zones — one hue per product line, so the room reads as the range.
- Living moodboard: a wall guests pin fresh stems into over the course of the night.
- Floral car or bike wrap for a launch, parked as the exterior draw.
- Table-length runners built as one continuous installation instead of separate centerpieces.
$18,000+ — a full environment
- Multi-room floral narrative where each space shifts palette and density as guests progress.
- Fabricated set with integrated lighting and motion, built in the workshop and installed overnight.
- Four-day festival build with a scheduled refresh crew so day four looks like day one.
- A structure that dismantles into panels and tours to three cities without a rebuild.
- Suspended ceiling field over a 40ft main stage, rigged to venue truss.
What we have learned from Miami builds
At the T-Mobile 5G activation in Wynwood, the single change that raised dwell time was moving the floral moment from the back wall to the entry — guests photographed before they had decided whether to stay.
At We Belong Here at Historic Virginia Key Beach Park, the constraint was salt air and wind, which pushed us to a panel system that could be re-anchored between sets. Design for the failure case first; the beautiful version is the easy part.
For Formula 1 weekend at the Miami International Autodrome, four-day hold time drove every material decision. Fresh where cameras get close, high-grade faux everywhere else.
Frequently asked
- How much should a brand activation cost?
- A focused floral activation moment starts at $2,500, a layered environment at $7,500, and a fabricated campaign world at $18,000. Most Miami brand budgets we work against land between $8,000 and $30,000 for the floral scope.
- How far in advance should we book an activation?
- Eight to twelve weeks for anything with fabrication. During Art Basel, Formula 1, or Miami Open weeks, three to four months — crew and rental inventory in Miami are fully committed by then.
- Do you work as a subcontractor to an agency?
- Frequently. We can take the floral and set scope inside a larger production, work to your drawings, and deliver to your load-in schedule with our own crew and COI.