Floral Installations & Brand Activations in Dallas, TX

AT&T Stadium

Stadium, Arlington

Everything in this building is oversized, so floral only works when it is engineered — suspended clusters and freestanding towers rather than table-height pieces.

Kay Bailey Hutchison Convention Center

Convention center

Booth and general-session florals that survive a three-day show, which usually means preserved and high-grade faux with fresh accents refreshed each morning.

The Statler

Hotel, downtown

A mid-century room that rewards restraint — one strong ceiling gesture over the bar reads better than florals on every surface.

The Joule

Hotel, Main Street

An art-forward property where floral is treated as an installation in its own right, not as decor around the art.

Rosewood Mansion on Turtle Creek

Luxury hotel

Intimate scale, high expectation. Entry arches and dining-room florals with garden-grown character rather than event-rental gloss.

Dallas Arboretum and Botanical Garden

Garden venue

The hardest brief in the city — the built floral has to hold its own against a garden, so we go architectural and monochrome.

Nasher Sculpture Center

Museum

Sightline-driven work. Pieces are placed to frame sculpture and to photograph from the garden side.

Klyde Warren Park

Outdoor park

Wind loads and heat decide the build. Ballasted structures, foam-free mechanics and varieties that do not collapse by 2pm.

American Airlines Center

Arena

Suite-level and concourse activations with fast load-in windows around Mavericks and Stars schedules.

Dallas Market Center

Trade showrooms

Market-week installs that go in overnight and have to look photographed-ready for buyers at 8am.

DFW International Airport

Airport terminals

Terminal and lounge activations run on airport rules — badged crew, escorted load-in on a fixed window, fire-marshal sign-off on every structure, and materials that hold for weeks under constant HVAC.

Dickies Arena

Arena, Fort Worth

Rodeo and touring production floral — sturdy frames, saturated color, built to be seen from the upper bowl.

Fort Worth Stockyards

Historic district

Texture-led work: dried grasses, bougainvillea and roses against brick and timber.

Brand pavilions and sponsor lounges at Fair Park. Outdoor, hot, and photographed constantly.

Booking window: Commit by July — fabrication and freight both queue behind the same window.

Showroom and temporary-exhibit florals for market weeks.

Booking window: Six weeks out; overnight install windows must be confirmed with the building first.

Nonprofit galas and company anniversaries in hotel ballrooms and museums.

Booking window: Eight to twelve weeks — the good Saturdays go first.

Suite activations, sponsor hospitality and playoff-run brand moments on short notice.

Booking window: Three weeks for a repeatable build; ten days if we already have your structure in inventory.

Lobby, facade and dining-room programs with weekly refresh visits.

Booking window: Book by August. By October the fabrication calendar is closed.

Ceremony structures, suspended ceilings and reception florals at hotels and garden venues.

Booking window: Four to six months for a peak-season Saturday.

Crew and travel

A Dallas install typically runs a crew of three to six flying in from Miami, on site one to three days depending on rigging. Strike is booked at the same time as install — venues here are strict about out-times and we would rather pay the crew than leave your loading dock late.

Lead time

Four to six weeks is comfortable for a custom Dallas build once freight is factored in. Two weeks is possible if the structure already exists in our inventory and we only need to re-dress it. Under ten days we will tell you honestly that it is a rental-and-fresh solution, not an engineered install.

Fabrication and sourcing

Armatures, frames and any welded or wrapped structure are built in Kendall and freighted to Dallas ahead of the crew. Fresh product is bought through Texas wholesalers the day before install so nothing rides in a hot trailer. Preserved and faux elements ship with the structure because they do not care about the trip.

Permits and venue approvals

Convention center and arena work needs rigging plans and weights signed off in advance, and most downtown properties require certificates of insurance naming the venue. Outdoor park installs need ballast calculations rather than ground stakes. We handle the paperwork; we just need the venue contact early.

Climate and floral specification

Summer outdoor installs are designed for 100°F days: hydration-first mechanics, no foam, varieties chosen for heat tolerance, and dressing scheduled for the last possible hour before doors. Winter brings the opposite problem — a hard freeze can wipe out local field product, so cold-week jobs lean on structure and preserved material with fresh used as accent.

Are you a Dallas florist?

No, and we will not pretend to be. Our studio and address are in Miami. We fabricate there and travel to Dallas for installations, which is why our Dallas work is project-based rather than daily delivery.

Does flying a Miami crew to Dallas make it more expensive?

Travel is a line item, not a markup — usually a few thousand dollars for crew, freight and lodging on a mid-size build. On installations above roughly $15,000 it is a small share of the total, which is why most of our travel work is at that scale or above.

How do you keep flowers alive through a Texas summer install?

We buy locally the day before, keep product cold until the last hour, build foam-free with water sources in the structure, and specify varieties that hold in heat. For multi-day outdoor programs we plan a refresh visit rather than pretending fresh will last five days at 100°F.

Can you work inside AT&T Stadium or the convention center?

Yes, with lead time. Both need rigging documentation, insurance naming the venue and a scheduled load-in window. Give us the venue contact when you book and we will run that process.

Do you cover Fort Worth and Arlington?

Yes — both are served by the same crew on the same trip with no separate travel charge, including Dickies Arena, the Stockyards and AT&T Stadium.

What is the minimum for a Dallas project?

Around $7,500 for a travel build. Below that the travel and freight share becomes hard to justify, and we will say so instead of shipping you something thin.

Can we see the design before we commit?

Yes. Send a photo of the actual room to our AI Studio and you will get a concept render of your space with the installation in it, plus a written study you can circulate internally for approval.