Floral Installations & Brand Activations in Boulder, CO

Boulder Theater

Art Deco theater · Sundance 2027 venue

A historic downtown house a block off the Pearl Street Mall; lobby moments are freestanding, sized to the doors and built for constant audience turnover.

Dairy Arts Center

Arts center · Sundance 2027 venue

Two festival theaters, the Boedecker and the Gordon Gamm, plus gallery space under one roof, so corridors and load-in times are shared with other programming.

Chautauqua Auditorium

Historic auditorium · Sundance 2027 venue

An 1898 timber hall at the foot of the Flatirons: nothing fixed to historic fabric, freestanding pieces only, and cold evenings on the walk in.

Macky Auditorium Concert Hall

CU Boulder concert hall · Sundance 2027 venue

University rules apply: vendor paperwork, certificates of insurance and fire-code review before anything stands in the lobby.

eTown Hall

Community venue · Sundance 2027 screenings and talks

A smaller downtown room where one strong piece behind the speakers does more than decor spread thin across the space.

Canyon Theater, Boulder Public Library

Library theater · Sundance 2027 talks

A public building: fire-rated materials, freestanding structure and quiet install hours around library use.

Old Main, CU Boulder

Historic campus building · Sundance 2027 programming

The university's first building; restraint and texture suit it better than volume, with campus event approval secured in advance.

Cinemark Century Boulder

Cinema · Sundance 2027 venue

A modern multiplex where any brand moment lives in the lobby or outside the doors, under shopping-center management rules.

Pearl Street Mall storefronts and restaurants

Downtown retail and dining

The likely home of brand houses: narrow historic frontages, no loading docks and early-morning delivery windows, with anything placed on the mall itself subject to city approval.

Hotel Boulderado

Historic hotel

A 1909 lobby under a stained-glass ceiling that already carries the room; floral belongs at its edges and on the stair, not over it.

St Julien Hotel & Spa

Luxury hotel

Ballroom and terrace dinners facing the Flatirons, where one hero piece and a strong table language suit a hosted brand dinner.

The first Boulder edition: premieres, talks and hosted events across downtown and the CU campus, with brand houses, lounges and dinners in the rooms around them.

Booking window: Best by the end of October for anything we fabricate; mid-November is the last practical start. After that it is fresh product and inventory pieces, and the quote will say exactly that.

Boulder is the festival's long-term home, so a 2027 armature can come back re-dressed rather than rebuilt.

Booking window: Reserve the following January at strike, while the venue plan is still fresh.

Hotel dining rooms, office parties and private homes on short, dark days with cold load-ins.

Booking window: Six to eight weeks.

University ceremonies and receptions with fixed dates and institutional approvals.

Booking window: Eight to ten weeks, with campus vendor approval first.

Outdoor ceremonies in strong high-altitude sun, with afternoon thunderstorms that decide when the ceremony piece goes up.

Booking window: Four to six months for a peak Saturday.

University, tech and outdoor-industry gatherings in hotel ballrooms and campus venues.

Booking window: Six weeks for a single installation; longer when rigging needs approval.

Crew and travel

The crew flies into Denver International, about forty-five minutes from downtown Boulder, and stays in town for the build. For Sundance, crew lodging is the binding constraint in a first-year festival city, so rooms are booked the day a job is confirmed and appear on the quote as their own line.

Lead time

Six to eight weeks for a custom Boulder build in a normal month. For Sundance 2027 the end of October is the comfortable point to commit fabricated work and mid-November the last practical start; after that we quote fresh product and inventory pieces only, and say so plainly.

Fabrication and sourcing

Frames, armatures and preserved elements are fabricated in Kendall and trucked west with spare days for winter weather on the plains. Fresh product comes from Denver-area wholesalers close to the date and stays above freezing from their cooler to the venue floor.

Permits and venue approvals

Anything on the Pearl Street Mall itself, on sidewalks or in city parks needs City of Boulder approval. CU Boulder venues expect vendor paperwork and certificates of insurance before load-in. Historic interiors such as Chautauqua Auditorium, the Boulder Theater, Hotel Boulderado and Old Main mean freestanding structures and no fixings.

Climate and floral specification

Boulder sits about a mile up, and its winter air is very dry: fresh flowers lose water fast in heated rooms and can be damaged by frost in the minute between a van and a door. Late-January days swing between sunny and mild and snowy and bitter, and strong winter winds come down off the foothills, so nothing goes outside without ballast. We hydrate longer, choose varieties that hold in dry heat, wrap product for every transfer and quote a refresh for anything that runs longer than a day.

Are you a Boulder florist?

No — Miami is our only studio and our only address. We design and fabricate there and travel to Boulder for commissioned installations, so our work here is project-based rather than delivery or retail.

When and where is Sundance 2027?

January 21 to 31, 2027, in Boulder, Colorado. Official venues announced by the festival include the Boulder Theater, the Dairy Arts Center's Boedecker and Gordon Gamm theaters, Chautauqua Auditorium, eTown Hall, Cinemark Century Boulder and several CU Boulder halls, with talks at the Canyon Theater and Old Main.

How late can we book floral for a Sundance brand house?

The end of October is the comfortable point for anything we fabricate, and mid-November is the last practical start, because freight and crew lodging have to be locked early in a first-year festival city. After that we can still install a strong piece from fresh product and inventory, and we will label it as exactly that rather than sell it as a custom build.

Will fresh flowers survive a Boulder January?

Indoors, yes, with longer hydration and varieties that hold in dry heat. The real danger is the short walk from van to door, so product travels wrapped and warm. Outdoors in January we specify preserved or premium faux material and keep fresh flowers for the moments guests touch and photograph up close.

Have you worked Sundance before?

Not in Boulder — no one has, because 2027 is the first edition here — and we have not published festival work from Park City either. The fair way to judge us is the real work linked on this page: festival builds, a telecom launch built to camera and Formula 1 hospitality.

Can a Sundance build come back next year?

Yes, and it is usually the efficient choice. Because Boulder is the festival's long-term home, a fabricated armature can be kept and re-dressed for the following January instead of being designed from scratch.

What does travel add to a Boulder project?

Flights, freight, vehicle hire and crew lodging appear as their own lines on the quote. Festival-week lodging is priced when the job is confirmed rather than estimated, and winter freight is scheduled with spare days for weather.