Stadium-scale installation
AT&T Stadium — floral built to the scale of the room
Nothing table-height survives a building like this. The ceiling is 300 feet at its peak and the video board is longer than most rooms we work in, so floral either gets engineered up to the architecture or it disappears. Everything we brought was built to be read from a hundred feet and then again from arm's length.
2024 · AT&T Stadium, Arlington, Texas
Studio record: Flower Fairy built for AT&T at AT&T Stadium in Arlington in 2024. The exact install month, hospitality area and project photography are being pulled from the studio archive before they are published here. Imagery on this page is representative of the build until the project photography is cleared.
Representative photograph of our own installation work — not documentation of this project. Project photography to follow.
Project at a glance
- Venue
- AT&T Stadium, Arlington, TX
- Client
- AT&T
- Date
- 2024 — exact month being confirmed
- Discipline
- Stadium-scale floral installation
- Fabrication
- Welded and dry-fitted in our Kendall workshop
- Freight
- Structures trucked from Miami ahead of the crew
- Scope detail
- Areas and dimensions being confirmed (to confirm)
Fields marked “to confirm” describe how we work rather than verified project records. Send the signed details and photography and they become firm facts on this page.
- Brief
- Give a stadium hospitality moment a floral presence that holds its own against the building — photographable for the client's channels, safe under crowd load, and installed inside a fixed, badged load-in window.
- Build
- Freestanding towers and wall-format work on our own welded armature, ballasted rather than anchored so nothing touched the building's finishes. Structures were dry-fitted in Miami, broken down for freight, and rebuilt on site. Premium faux carried the mass for hold and weight; fresh product was bought through Texas wholesalers the day before install.
- Result
- A floral moment that read from the concourse and still rewarded a close-up, struck cleanly inside the venue's window with no marks left on the building.
Scope of work
- Engineered freestanding structures sized to stadium sightlines
- Ballasted mechanics — no anchoring into venue finishes
- Miami fabrication, freight to Texas, crew flown in
- Load-in and strike inside the venue's badged window
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