Brand activation
T-Mobile Miami 5G — a magenta floral moment in Wynwood
T-Mobile needed a physical centrepiece for its Miami 5G push — something that read as the brand from across a Wynwood floor and held up through a full production day of press, content capture and public foot traffic.
March 2025 · Wynwood, Miami
Project at a glance
- Date
- March 2025
- Location
- Wynwood, Miami
- Discipline
- Brand activation set
- Palette
- Brand magenta, matched in-house (to confirm)
- Build duration
- Fabricated in our Kendall workshop (to confirm)
- Crew
- Flower Fairy design + install crew
Fields marked “to confirm” describe how we work rather than verified project records. Send the signed details and photography and they become firm facts on this page.
- Brief
- Create an unmistakable, high-energy photo moment carrying the brand palette, without letting the florals compete with the product story at the centre of the activation.
- Build
- A saturated floral frame built on our own modular armature so it could be dressed, adjusted on site and struck without rebuilding. Colour matched to brand magenta in the workshop before anything travelled to Wynwood, with a clean camera lane left open for press and content capture.
- Result
- A single focal point that read instantly from the guest path and held its colour and structure across a full production day in Miami heat, then came apart cleanly the same night.
Scope of work
- Concept design and colour matching to the brand palette
- In-house fabrication of the armature and floral face
- Delivery from our Kendall workshop to Wynwood
- On-site install, touch-up through the day, and same-night strike
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