Brand activation

T-Mobile Miami 5G — a magenta floral moment in Wynwood

T-Mobile needed a physical centrepiece for its Miami 5G push — something that read as the brand from across a Wynwood floor and held up through a full production day of press, content capture and public foot traffic.

March 2025 · Wynwood, Miami

Project at a glance

Date

March 2025

Location

Wynwood, Miami

Discipline

Brand activation set

Palette

Brand magenta, matched in-house

Build duration

Fabricated in our Kendall workshop

Crew

Flower Fairy design + install crew

Client approval

Published with the client's approval

Brief

Create an unmistakable, high-energy photo moment carrying the brand palette, without letting the florals compete with the product story at the centre of the activation.

Build

A saturated floral frame built on our own modular armature so it could be dressed, adjusted on site and struck without rebuilding. Colour matched to brand magenta in the workshop before anything travelled to Wynwood, with a clean camera lane left open for press and content capture.

Result

A single focal point that read instantly from the guest path and held its colour and structure across a full production day in Miami heat, then came apart cleanly the same night.

Scope of work

• Concept design and colour matching to the brand palette
• In-house fabrication of the armature and floral face
• Delivery from our Kendall workshop to Wynwood
• On-site install, touch-up through the day, and same-night strike

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